Case Studies
More Than Music (Samsung X Mediacorp Indiego)
I’m an item. Click here to edit me.
Date
July 2023
Brief
Mediacorp presents indiego, the freshest made-in-Singapore music platform playing the best of indie pop, hip hop, R&B and rock.
Helmed by local singer-songwriter Charlie Lim as its music director, indiego also underscores Mediacorp’s commitment to championing local talent. Additionally, indiego will connect with listeners through its close integration with social media, as digital natives can look forward to a colourful pipeline of fun, indiego-related content over its Instagram and TikTok platforms.
What I Did
Graphic Design
Results
Generated 17x increase in engagement, resulting a high attendance for the event.
The Last Escape
I’m an item. Click here to edit me.
Date
May 2023
Brief
The Last Escape is a nightlife experience that caters to the ‘lost party generation’ of youths who were previously unable to experience Singapore’s nightlife given the pandemic, through accessible sing-along genres and an inclusive space for all to gather.
With venue partners *SCAPE Singapore and other party collectives such as WastedSG, Entity, Flow & PRISM, the night embodies the culture deeply rooted to Singapore's Gen Zs.
What I Did
Creative Direction, Motion Graphics, Digital Marketing
Results
The collective played to its second crowd with above one thousand attendees. Seeing upwards of 1200 attendees at The Ground Theatre, chambers. enjoyed widespread coverage from both the general public & local media outlets.
Chambers.
I’m an item. Click here to edit me.
Date
Ongoing (October 2022)
Brief
Since CHAMBERS’ official launch in December, the collective has thrown four wildly successful events which sold out its venues, including popular nightclubs such as Drip & PRISM.
Aside from knowing how to party, the independent collective has cut through the noise of social media and won over the algorithms by producing killer digital marketing campaigns that connected deeply with their audience and built a following of loyal partiers.
What I Did
Creative Direction, Visual Branding, 2D & 3D Graphic Design, Social Media Marketing
Results
Clocking a minimum attendance of 450 guests per event, the past four chapters saw record sales.
Placing an emphasis on engaging multimedia visuals and shareable content, CHAMBERS’ most recent campaign reached a total of 35.2k accounts and enjoyed an average engagement rate of 81.3% across their posts.
NTU Student's Collective Festival
Date
August 2022
Brief
Brought to you by homegrown brands EPICGIRL, RIOT, JOLLYBOYS VTG, ORBS & KNOBS, STRINGSOFKISSES, & AFFIRMATION CLUB, these creatives rip pages out of retro yearbooks to showcase their offerings for the NTU Student's Collective Festival.
What I Did
Fashion Styling, Graphic Design
Results
RIOT saw record sales with a 974% increase in engagement and 135k impressions over the course of one week.
Brief
Each looking to champion their local scene of art, fashion and community-building social projects, the collaboration's mini festival aimed to fire up the kampung spirit and inspire Singaporeans to give back to the community amid the National Day celebrations.
What I Did
Brand Activation, Digital Strategy & Marketing, Influencer Engagement, Data Analytics, Client Servicing
Results
Securing collaborations with companies such as Misc. Management and Allure Records (Singapore), The Citizen Creatives saw high traditional media coverage and attracted a turnout of 1000+ people.
Over the course of 3 months, collaborators enjoyed 390k views on Tiktok and 725k impressions on Instagram with an increased reach of 144% in new local Gen-Z audiences.
RIOT Vintage
Varsity Lookbook Issue 01
Date
July 2022
Brief
Deeply inspired by vintage aesthetics, RIOT decided to turn back the hands of clocks for their varsity jacket drop in collaboration with Concept Market last July.
What I Did
Art Direction, Graphic Design
Results
Seeing an average engagement rate of 30%, RIOT made numerous sales at Concept Market's pop-up and saw 200+ customers.
Project Anew
'The Marketplace' EDT 001. 4-6th March 2022, Lucky Plaza #B1-49, Singapore 23886
Date
March 2022
Brief
Fuelled by a collective of 11 strangers-turned friends brought together by the Internet, Project Anew is an active youth-led nonprofit with a common goal to use fashion for social change.
With a special focus on sustainability and ethical fashion, Project Anew sought to breathe new life into pre-loved clothes through a disruptive digital campaign which would feature local models and micro-influencers styled top-to-toe in secondhand items.
What I Did
Brand Activation, Visual Branding, Content Strategy & Social Media Marketing, Influencer Marketing
Results
Project Anew saw 257k views on Tiktok, 361k impressions on Instagram and coverage by Youthopia and the National Youth Council over the course of its first 3 months.
While encouraging youths to thrift and become responsible consumers of fashion, the weekend popup saw a turnout of approximately 700 people and was able to raise a total of $5,302 for Food from the Heart over the course of 3 days—exceeding the benchmarked fundraising goal by 265%.